I admire creativity more than I admire intelligence. I know some people who know a lot, but do not have an original thought. On the other hand a creative person can make up knowledge. Dominique Ansel is creative and has the business intelligence to see the cronut craze last for the last year and then to not rest on his laurels in order to come out with the chocolate chip cookie shot. The line is not as long as for the cronut, since I waited less than 40 minutes. Cookie was delicious, but my milk was not warmed as advertised. The cookie shot I made at home with a shot of milk mixed with Milo was delicious. So while the elements were good, I think there were issues with the serving.